Thursday, August 20, 2015

A Prayer for New Orleans... in Black and White

I had intended to post a collection of colorful photos on Facebook from a recent visit to New Orleans, where I met up with my sister from California.

But the photos told a more important story in black and white. Let me explain:

It's now been 10 years since Hurricane Katrina, and I found a city full of warmth (literal and figurative), sound (noise and music) and smell (food and garbage) in its wake.

New Orleans was also bathed in red -- on the occasion of its annual Red Dress Run.

The Times-Picayune was an unapologetic cheerleader of this event, portraying it as a massive dress-up of harmless fun designed to raise $200,000 for local charities. Silly feature stories -- "Were you among those who dared to bare (your legs)?" and "On the hunt for the perfect red dress" -- were accompanied by photos of young men wearing red skirts, dresses and negligees.

Meanwhile, the comments sections to these same stories suggested a darker side -- just an excuse for people... primarily rich white people... to throw on something red and drink: "Mardi Gras minus the floats... a big frat party with a bunch of post-college desperados... another embarrassing display for people to be obnoxious and narcissistic..."

I don't know what the truth is -- but the only images I remember, like one below, are decidedly black and white.


Here's a boy, drenched in sweat, tap dancing on the sidewalk of Bourbon Street for spare change. It's high noon and literally 100 degrees in the hard-to-find shade. In the background, the boy's young mother is urging him and his younger brother to keep dancing.

A sea of people pass them by. Almost all the people on the street are white. Almost all the people on the periphery -- the street performers, the livery drivers, the waitresses -- are black.

I'm right in the middle of the street, and I blend in perfectly with all the faces. The only way I stand apart is that I'm not wearing red.

I'm in a vast crowd of sloppy drunks, in all stages of red undress. A frat boy impatiently pounds the hood of an ambulance trying to snake its way up the street. A bouncer sidles up and jovially offers me a "Big-Ass Beer" in a go-cup, inviting me inside, where there's air conditioning blasting from a huge open entranceway and where, he laughs, "There's no cover charge for white folks."

Further up the street, a chanting, raucous crowd circles a DJ blasting rhythmic music. In the center of the circle, a fat middle-aged white man bends over, supporting his hands on either side of a portable sound system, while another fat middle-aged white man simulates having sex with him from behind. Both are wearing red dresses.

Still further up the street, an American flag hangs next to a red dress mounted on an adjoining flagpole. On a second-floor balcony, so many college-aged drinkers are packed together that the wood flooring is noticeably buckling from their weigh. The coeds resemble the young women in the University of Alabama's sorority recruitment video.

A nearby signpost tells me I've reached the corner of St. Ann Street. Its namesake, in my religious tradition, is the mother of Mary and the grandmother of Christ. She is also known as Mother of the Poor. And, yes, in iconography she wears a red dress.


The next morning, I took an air-conditioned minibus tour of the town. A downpour the previous evening had washed away the smell of the garbage on Bourbon Street. We visited the City of the Dead, where our jovial tour director, a longtime resident named Dino, told tales of people being buried alive.

Dino also drove us past small houses still devastated and gutted from 10 years ago in the Upper 9th Ward. He told us he couldn't drive us into the even-more-Katrina-damaged Lower 9th Ward because residents there had long ago grown weary of all the tour buses gawking at their neighborhood. They had started to charge tour operators admission fees.

It's all so complicated. The older I get, the more I see shades of gray. So instead of a Facebook post, let me offer this prayer:

Dearest St. Ann, Mother of the Poor, on this 10th anniversary of an American tragedy, help us change our world for the better. Show us the rich colors of people celebrating together, not separately. Extend the joy and generosity of spirit found in New Orleans to reach all in poverty, all still waiting for a home and all still searching for answers.


Wednesday, August 5, 2015

Scenes From the Citigroup Atrium

I had a meeting this afternoon at a PR agency on the East Side, so I worked from home this morning and drove in. I thought I’d meet my daughter tonight for dinner so she might have a relaxing ride home, avoiding the Port Authority.

I wound up waiting in the atrium at the Citigroup Center both late morning and early evening.

In the morning, a piano player was interpreting a jaunty version of Gordon Lightfoot’s “If You Could Read My Mind.” I walked outside and took a photo of the “Lipstick Building” across the street, and Google’s “Photo Assistant” magically converted it to black and white. Again. Google seemingly does this to all my New York City photos, as if “Woody Allen” were my default filter.

In the evening, I texted my daughter to see if she wanted to meet for dinner, but she immediately responded that she was too busy at work right now. So it promises to be another late night for her.

I’m in no rush, so I lingered in Citigroup's atrium and worried about my youngest daughter. Then I worried about my oldest daughter too. And my wife. And my Mom.

If only Google could filter my worries.

Sunday, July 26, 2015

All My Friends Are Dead

Randy Johnson, inducted into Major League Baseball’s Hall of Fame today, is an improbable role model.

To paraphrase Crash Davis (my fictional post-Atticus Finch role model), when Randy was a baby he got a gift: the gods reached down and turned his left arm into a thunderbolt.

But that’s not why he’s a role model. This photo is why...


Because Randy Johnson has (excuse the expression) developed into a talented photographer.

He didn't rest on his laurels. He never stopped learning. He followed his passion.

He inspires me to try to surprise people, in a good way.

---------
People misjudge people. I’d be willing to bet that Randy’s perceived cold and aloof personality had something to do with his awkward attempts to fit in to the Yankee clubhouse and answer trite, repetitive questions from reporters.

No one, outside of your closest loved ones, knows who you really are. Everyone else puts you in a little box and tries to keep you there.

Recently a doctor read my chart before a routine checkup and commented, with a note of surprise, “So, you’re still working?” — apparently a strange phenomenon for a middle-aged man in Bergen County, NJ, in the year 2015. You can imagine the rest. He assumed I golfed (I don’t); assumed my wife and I would be traveling this summer (sorry, other plans); assumed he knew my taste in music and politics and that my irritability was a function of my age.

“No," I said, "it’s because all my friends are dead."

I don’t think he got the joke.

Five years ago, I visited the Hall of Fame in Cooperstown and was seemingly touched on the arm by a baseball god...

Photo credit: Joe Zwilling

I have been (we all have been) given great gifts, and I have since vowed to never to let anyone pigeonhole me.

Yes, that’s me, kneeling down in front of a photo of Tom Seaver, the famous vintner.


Tuesday, July 7, 2015

Grateful Dad

My wife secretly took this photo of me and my daughter the other day -- an auspicious date in music history,

She captioned it, "Lazy Sunday, dad-and-daughter style."

There's just a touch of grey here too.

Sunday, June 28, 2015

Elvis Has Left the Building

My long-time colleague Steve Marcus retired this past week. Here’s what I said about him at his reception, before he left the building...

Steve modestly wanted a small reception for close friends, but we soon realized the conference room we had scheduled was too small.

Like the police chief in the movie “Jaws” (released 40 years ago), we quickly realized, “We’re going to need a bigger boat.”

Why? Because Steve has influenced so many people over the years… He’s been a mentor and trusted colleague to all of us here. This is truly worth celebrating. As EB White once noted: “It is not often that someone comes along who is a true friend and a good writer."

Nearly 30 years ago, when I had just started at a corporation called NYNEX, we got word that our largest subsidiary, New York Telephone, had just made a major hire -- an award-winning reporter from the New York Post and one of the members of the Inner Circle, a great journalistic institution whose roster is made up of legendary New York City political and community-interest reporters.

Of course, I only knew Steve by reputation back then – which could be summed up by everyone’s reaction at the time: “Thank God, now we know everything will be OK… we’ve got Steve Marcus working for us.”

And since then, I’ve been honored to work at Steve’s side:

· At New York Telephone, he was our chief on-camera spokesman, because on TV and radio his directness and his concern for customers was so self-evident.

· NYNEX became Bell Atlantic, and Steve was the company’s international spokesperson for a time.

· When Bell Atlantic became Verizon, Steve was the company’s voice during our first labor negotiations and later, as most of you know him, he became the company’s chief editor and voice of sanity.

Over all this time, I’ve never heard a single negative thing said about Steve. This is almost impossible in today’s world – but it speaks to his work ethic and talent and the respect he shows everyone around him.

Steve, we’re going to miss you. You’ve earned our respect. I think the general reaction here today is, “Oh God, will everything be OK without Steve Marcus working for us?”

One final note… Steve would have officially worked for Verizon 30 years next month. But I think it’s especially fitting that he’s leaving before then.

There’s an old journalistic tradition of putting the number 30 at the end of every story that’s filed.

I think it’s symbolic that there’s not a 30 on Steve’s career at Verizon, because, Steve, all your friends here know that this is far from the end of your story.

Cheers to Steve Marcus…

Friday, June 26, 2015

Love Wins

Today's news was dominated by the Supreme Court’s decision authorizing gay marriage nationwide.

Brands were going crazy with rainbow-themed tweets (using the hashtag “LoveWins”), and corporate social media and marketing departments all over America were in a frenzy. A thoughtful post by Scott Meslow of “The Week” pretty much summed up my own thoughts, but better:

“Your own skepticism about these kinds of social media posts may vary. On the one hand, public support and advocacy isn't meaningless; when a cultural movement achieves enough open support, it can eventually lead to real, recognizable results. But there's also something a little unseemly about the self-congratulatory eagerness as these brands have jumped to associate themselves with an extremely popular social movement — and, of course, managed to shoehorn in pictures of their products while doing it. Corporations, remember: The next time something big and important and deeply meaningful to a bunch of people happens, you don't need to rush out a Photoshopped copy of your logo and slap on a hashtag. You can just, you know, say nothing.”

I had taken the day off and went to dinner tonight in Nyack, NY. From the porch of The River Club, my wife and I had a scenic view of the construction of the new Tappan Zee Bridge. Afterward, we walked around town, and even La Fontana Family Restaurant was proudly displaying a gay pride flag outside its doors.

On Facebook, all my social media friends have been praising the Supreme Court ruling. It’s amazing to me how quickly society-at-large has changed perspective on this issue. This change has surely been fueled by the power of technology, and social media, to expose all of us to a world bigger than ourselves. A high school friend posted, “Love first. Everything else later. In fact, everything else is meaningless without love.”

It turns out she was actually referring to another post from Fr. James Martin, editor of the Jesuit magazine America. I reprint it here, since it also pretty much sums up my own thoughts, but better:
No issue brings out so much hatred from so many Catholics as homosexuality. Even after over 25 years as a Jesuit, the level of hatred around homosexuality is nearly unbelievable to me, especially when I think of all of the wonderful LGBT friends I have.
The Catholic church must do a much better job of teaching what the Catechism says: that we should treat our LGBT brothers and sisters with "respect, sensitivity and compassion."
But God wants more. God wants us to love. And not a twisted, crabbed, narrow tolerance, which often comes in the guise of condemnations, instructions and admonitions that try to masquerade as love, but actual love.
Love means: getting to know LGBT men and women, spending time with them, listening to them, being challenged by them, hoping the best for them, and wanting them to be a part of your lives, every bit as much as straight friends are part of your lives.
Love first. Everything else later. In fact, everything else is meaningless without love.

Wednesday, June 10, 2015

Oh, For the Love of Instagram...

Of all the social media sites, my favorite -- by far -- has been Instagram. It's simple, it's immediate, it tends to be nurturing. The best part is that in order to play, you have to create something. Although it emphasizes visuals, I've come across captions that are clever and insightful -- and the mere fact of sizing up a scene and trying to think of a way to capture it has made me a better writer. I think.

Well, at least a better observer... and that's half the battle.

Sometimes -- from the unlikeliest of sources -- even art emerges from among the bright red hearts, playful emojis and hashtags, and the extraordinary variety of ordinary life.

Saturday, June 6, 2015

Machiavellian PR: Deleted Tweets

If you really want a tweet to be noticed, should you delete it?

That seems to be the PR lesson from two recent news stories: Twitter's shutdown of a site that saved politicians' deleted tweets, and one CEO's Twitter musings in the midst of M&A speculation.

Since-deleted but widely-reported tweets may be as old as Twitter itself -- which is to say that images of Anthony Weiner have been burned into my memory since 2011. But as time passes, I wonder if there are Machiavellian PR practitioners (as opposed to the garden-variety Orwellian PR practitioners) who intentionally post and then delete tweets for the sheer impact.

You can tip the media by saying you're shocked, shocked, that something like this could be posted -- in much the same way that you can ensure coverage by having someone slip the media what would otherwise be a press release (remember those?) and calling it a "leaked document."

Since we've long (since March 2015) been living in the Periscope Age, we've already seen the rise of behind-the-scenes, often "unauthorized" videos too. None I've yet seen has been blatantly manipulative, but already my email inbox has been inundated with PR experts pitching me on tried-and-true methods of integrating Periscope into media plans.

Imagine being an editor or journalist (remember those?) in today's world. You already know that everyone you talk to has an agenda... but now everyone has a shiny new app or technology tool to try to fool you too.

In that sort of environment, how can PR people break through the clutter?

Here's one approach:

Treat reporters and editors like real people. Help them do their jobs. Invest the time and effort to become a trusted source.

You can still be honest, and be human, and be an unapologetic advocate for your company or your cause.

Not everything in the world is fake. Take, for example, the Arthur Ashe Courage Award that ESPN gave to Caitlyn Jenner just the other day.

Wait... what??*


*- And it turns out this was true all along.

Sunday, May 31, 2015

Three Images: One Night in New Jersey

I live in suburban New York. Which is another way to say, “I live in New Jersey.”

It does have its charms, though — many of which I post about at bvar.tumblr.com — and last night is a case in point.

Last night, I walked to my hometown’s annual carnival. It’s usually held in the field behind the police station, and I had fond memories of taking my daughters there when they were little girls.

Along the way, I saw New Jersey’s version of the popular Manhattanhenge phenomenon: Pink lawn flamingos placed by the local Boy Scout troop were in alignment with the setting sun…




Posted to a telephone pole nearby was the advertisement for the carnival. It was charming and cheerily yellow — like my memory of my girls — but the reality was a little less bright…



With the carnival moved to the Elks Club parking lot, I didn’t spend much time there. Without a child at my side, I didn’t feel as if I belonged. So I strolled to the nearby Little League field, and saw this…



One of the sponsors is Chico’s Bail Bonds. I know, it’s a“Bad News Bears” reference. But I love the image, especially with the American flag in the background and the slogan, “Let Freedom Ring.”

This is New Jersey, unfiltered.