Good at Twitter vs. Bad at Twitter

Yesterday Father John Burns, a priest from the Archdiocese of Milwaukee who at one time studied business marketing at the University of Notre Dame, visited the Garden of Gethsemane in Jerusalem.

In anticipation, he tweeted this:

"I don't tweet much. Not even sure this is how to use Twitter. But I will pray there for every single person who sees this tweet."

This is a remarkably good use of Twitter. It's personal; it's authentic; it was meaningful to me, enjoying Sunday morning coffee, 5,700 miles away.

We could all use someone to say a prayer for us.

So I'd say Fr. Burns is demonstrably good at Twitter -- and his tweet received over 6,000 likes.

Contrast this with actor Dave Vescio, a verified Twitter user who tweeted the following a week earlier:

This content is very clever. In fact, Vescio's tweet received over 1 million likes.

The problem is, Vescio didn't actually write this.

Instead, he repeated a tweet, word for word, that has been kicking around Twitter and other social media for several years. He added no new content and didn't credit any source. He copied it whole, then presented it as an original thought.

In Vescio's defense, perhaps this tweet is such a well-worn meme that Vescio was being ironic. He simply passed this along as an inside joke.

I don't think so, though. Irony without context isn't really irony. It's puzzling at best, and stealing at worst.

So I'd say that, despite his tweet receiving over 1 million likes, Dave Vescio is bad at Twitter.

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Someone who's good at Twitter?

New York Mets pitcher Noah Syndergaard.

Noah can be clever and ironic with the best of them. His ongoing feud with my favorite mascot, Mr. Met, is hilarious.

Just the other day Noah (he's so authentic that I feel like I know him and can call him by his first name) proved this with a tweet that was an actual inside-baseball reference.

Two other major league baseball pitchers had just engaged in an entertaining back-and-forth about their on-field gaffes: Yu Darvish waited 18 months to respond to a joke Justin Verlander had posted on Twitter at his expense, 

Thor (us friends of Noah can call him by his nickname) posted images of both tweets and commented:

"Pitcher on Pitcher crime is a scourge on our ultimate goal to defeat our true enemy. Let us unite and rise up against our real foe.....opposing batters. #pitchersunite"

Actually, besides Thor and Yu and Justin, quite a few major league baseball players are very good at Twitter. This is understandable, given the sometimes whimsical nature of the game and its extended season.

Thor wouldn't approve of this photo (credit: Joe Zwilling).

It's also particularly good Twitter practice to emulate baseball players -- and professional athletes in general -- as they adeptly ignore all the petty trolls and "fans" who routinely tweet profanity and insults while hiding behind anonymous Twitter handles that average about 25 followers. None of whom, evidently, are their mothers.

Professional athletes seem to understand that this ridiculous hatred (and jealousy) goes with the territory of being rich, talented and famous.

But here's where it crosses the line into Bad Twitter: when petty trolls and "fans" attack college athletes.

The obscene vitriol that Bad Twitter directs at non-professional 20-year-olds playing college sports is astounding, and inexcusable.

Following tweets about Notre Dame during and after Michigan soundly beat its football team Saturday night was like viewing a cesspool of humanity's lowest common denominator.

Hundreds of people took to Twitter to expose empty lives by venting at amateur athletes, younger than themselves (or, worse, their classmates), who are engaging in competition at an elite level. Why?

Few tweets were clever or added insight. Tweets that weren't profane were simply inane: "Imagine being a Notre Dame fan," taunted an anonymous someone on Twitter on Saturday night. "Lol."

Yes, just imagine: the horror of rooting for a football team made up of students from a great school that prides itself on community service and academic excellence and that has produced thousands of graduates who are making a positive difference in the world.

People like Father John Burns. Who is very good at Twitter.