Why I Hate Yelp and Love My Wife

(With apologies to James Thurber -- and his short story, "What Do You Mean It Was Brillig?)

I was sitting with my iPad on the couch this morning, staring at the screen, when Nancy walked by.

"It looks like the elks are going to pay for the maps!" she said cheerfully.

It did not surprise me that they were. Living with Nancy, it would not surprise me if the elks not only paid for the maps, but also bought drinks for the caribou. No doubt hilarity would ensue.

Life with Nancy is always brillig; she can outgrade a mome rath on any wabe in the world. Only Lewis Carroll would understand my wife completely. I try hard enough.

I tried Googling this phrase and found myself at the Colorado Parks & Wildlife site. I could have continued, as I often do on lazy Saturdays, wandering the Internet. But I had no interest in obtaining a license to hunt elk.

So I simply asked Nancy to explain further -- and discovered the prosaic truth that she was referring to elks with a capital E and certain maps of interest to our local Historic Preservation Commission.

A typical Saturday: My mind sometimes works so fast that my body can't keep up with it.

Anyway, this evening, I wanted to go someplace different for dinner, so I suggested that we finally try Luigi's -- an iconic-looking small restaurant on a Ridgefield Park side street that we have driven past for years.

It was wonderful... in the sense that the food was terrific and the atmosphere was unique. For example, there was a large crucifix hanging in the dining room.

The waitress/bartender was friendly and charming, with a uniquely warm and melodic voice. The rest of clientele, gathered around the bar at the other side of the room, was engaged in a high-spirited, intelligent and witty conversation about first love, complete with obligatory references to "How I Met Your Mother."

I thought the place was so great -- and, truly, it was the best cheese tortellini I had ever eaten, and they had ice cold Peroni on tap, for God's sake -- that I immediately Googled it when we returned home.

Despite being a family-owned restaurant in business since 1948, Luigi's received mixed reviews.

I was, in fact, horrified by the litany of mean-spirited, semi-anonymous reviews -- not only for Luigi's but seemingly for all local restaurants. One woman, from stay-classy-Bergenfield, NJ, was upset that Luigi's didn't accept a "double take" coupon and yet managed to have dinner for three for $27.70. An unedited excerpt from her Yelp review speaks for itself:

"It was taking a little long for anyone to come take our order but then a lady shows up. Hispanic girl, fairly young, nice looking and somewhat friendly. She brings our drinks and takes our order. While putting our drinks on the table, She sort of bent down and I noticed that her blouse dipped down too low and she gave my husband a major peep show, LOL. It didn't even look like she had a bra from my angle. I pointed it out to my husband and we both laughed about the classiness of this chick. An anka tatoo front and center of her chest was visible and then no bra or so we thought."

Nancy, meanwhile, loved the waitress, and the experience, and the food. We had a great time tonight.

No, Luigi's is not Olive Garden.

And this is why I love Nancy.

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Not That I Have Anything Against Cats...

Post by Bob Varettoni.

Let Us Now Praise Harper Lee: A Review of "The Mockingbird Next Door"

The Mockingbird Next Door: Life with Harper Lee by Marja Mills

My rating: 4 of 5 stars

After reading “The Mockingbird Next Door,” I admire Harper Lee even more -- and I didn’t think that was possible.

I can’t fathom why the celebrated author, now 88, says she never authorized the book. There’s too much detail here to disavow (the whole scene of watching “Capote” in her living room, for example). These details describe a smart, witty, engaging, opinionated and proudly unconventional woman who was born and raised at the right time, in the right place, and who had just the right artistic temperament, to produce what might be America’s greatest novel.

I love the Harper Lee portrayed in this book... the aging, lively and complex author who never wrote a second novel. And what difference does that make? If the Devil himself offered 10 million writers the chance to tell only one story of the caliber of “To Kill a Mockingbird,” he’d be able to purchase 10 million souls in a heartbeat.

I feel, in fact, embarrassed that Lee had to put up with the rest of us clowns in this new millennium. I cringed reading Marja Mills' description of watching the 2004 Super Bowl with the Lee sisters. Were those really erectile dysfunction commercials? Did they really just see Janet Jackson’s breast? There are the many cups of coffee Mills shared with Lee at McDonald’s, watching her neatly fold and refold spent packets of Splenda... going to senior exercise classes in Monroeville... waiting with Lee for a table at Bonefish Grill while surrounded by oblivious business-suited young professionals on cell phones.

Why did we drag down such a transcendent talent in her later years by surrounding her with such petty ordinariness?

I also read with interest about how much time Lee anonymously spent in New York, taking public transit and rooting for the New York Mets. I think now of all the times I may have passed her on the streets or ignored her on the 7 train when I worked in New York in the early 2000s. With respect to E.B. White, this gift of privacy bestowed for many years on Harper Lee is exemplary of New York City's true magic.

My quibble with this respectfully written book is that the author injects too much of herself in the telling. For all the time Mills reminds us what great storytellers Lee and her sister Alice were, we don’t actually get to read all those stories.

Apparently, many stories were kept off the record on purpose -- and, to me, this lends credence to the belief that Lee cooperated with its publication.

No matter. When it comes to Harper Lee and in spite of how much I enjoyed this book, I’m OK with keeping her life surrounded in a little mystery. I think we all owe her at least that much.

View all my reviews

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Writing Lessons From Microsoft and Weird Al Yankovic

This week I have been humbled by Microsoft and Al Yankovic.

First came the “Hello There” memo that announced 12,500 layoffs amid a mountain of jargon.

Then came the parody video “Mission Statement” that seemed to reach into my computer to pull out whole phrases from my hard drive.

Rather than sue Weird Al for plagiarism, I think it’s time for me – and all corporate communicators – to respect the fact that we’re all just playing with loaded guns.

Real writing is dangerous. This hit home while reading Marja Mills’ new memoir "The Mockingbird Next Door":

• The first few pages quote Harper Lee’s description of Maycomb, Alabama, in 1932. It’s been far-too-many years since I last read those lines – and they still gave me goosebumps.

• I also remembered that my dad didn’t want me to read “To Kill a Mockingbird” in 8th Grade because, he thought, the book was “too dangerous” due to its depictions of racism and rape. I read the book in defiance, to prove to him I was a grownup.

As a dad myself, I sometimes recited poems to my little girls at bedtime. Their favorite was invariably the last poem ever written by Edgar Allan Poe, “Annabel Lee”:

• “We want to hear the ‘I was a child' one!” they’d excitedly beg in 1994.

• “Da-ad, do you know how depressing that poem is?” they protest 20 years later.

Yet it’s still a favorite poem and vivid memory for them; me too.

Real words crafted by real writers have meaning and resonance for decades.

The written word is so powerful that even the disguised phrases we sometimes use to communicate layoffs or express business concepts have incalculable impact on real people.

Perhaps the blank pages of all writers – even corporate communicators -- should include a warning label like those required on cigarette packaging… or like the dangerously evocative label on Woody Guthrie’s old guitar.

Why Do Journalists Chase Redheads?

Because, in the spirit of Willie Sutton, that’s where the money is.

Visiting Bloomberg offices recently, I learned that “redheads” are what the journalists there call headlines superimposed with red bars on the company’s news terminals. Redheads are the digital version an AP ticker chiming 12 bells and typing out “Urgent!” in the newsrooms of the past.

Reading some stories recently, I also learned that the compensation of journalists there is based, in part, on measuring how many “market-moving” stories they produce.

In other words, the more Bloomberg journalists can show they directly influence stock markets, the bigger their annual bonuses.

So I asked a reporter about this. He had offered me a latte from the legendary 6th Floor snack bar, and we were sitting on a sunny balcony overlooking Manhattan’s upper East Side.

“Since when is it part of your job to move markets?” I asked, in the same provocative way he sometimes questions me.

He said what I thought he’d say, in the same predictable way I sometimes answer him:

• Reporters, naturally, are paid to break news; this is just one way of measuring it.
• There are many in-house checks and balances before editors push the button on a potentially market-moving headline.
• The metric for moving markets isn’t really that much of factor in overall compensation.

(I didn't ask the followup: If it isn’t much of a factor, why use it... if there’s any hint of a conflict of interest ingrained in the measurement?)

My own line of thinking is different:

• Does a breaking news story move a company’s stock price, or the price of its competitors or suppliers, 100% of the time? Of course not.
• When you compensate journalists for moving the market, you shift the focus. You create a gray area where some reporter or headline writer may be incented just enough to sensationalize or stretch the truth.
• And in that tiny shade of gray, maybe only in a momentary window, you (or traders acting on behalf of your retirement or college-fund investments) will make or lose money.

I have great respect for journalists, and I know first-hand that Bloomberg reporters and editors, in particular, have a passion for accuracy. But could it be that this pay practice subtly degrades a core journalistic value?

Redheads are an understandable obsession. Ask Charlie Brown… or Wolverine… or any reporter who produces a story that screams “Urgent!”

But let's not forget the bigger picture:

Redheads exist to move hearts and minds, not markets.

There's Something About Mary

This headline isn’t unique. Neither is this photo collage of the shrines to Mary in my New Jersey neighborhood (see here). Neither am I.

The older I get, the more ordinary and common I feel.

Touring New Milford, NJ, this July 4 weekend, I saw more than a half dozen devotional shrines... an even greater number of small blue octagonal signs proclaiming that the homeowners are using an anti-theft alarm system… and a-still-even-greater number of American flags.

What do Mary statues, ADT signs and American flags have in common? I suppose they all promise to protect us in some way.

But still, I believe there is something different about the Marys of New Milford. And I think I’ve figured that out too.

For one thing, each one is an expression of faith in something greater than the world around us. For another thing, each one is flawed but unique.

In other words, each is extraordinary and uncommon.

These days, in my little corner of the world, I consider that a minor miracle.

Pretending to Be Famous

Step and repeat.

That’s what you call the photos taken in front of promotional banners at charity and awards events.

It’s also where, tongue in cheek and smiling widely, I like to have my photo taken lately so that, like Zelig, I’ll chance to appear years from now in historical photos.

Welcome to life in 2014… when everyone aspires to fame and fortune, and all the children are above average.

The truth is, deep down, I think we all realize that pretending to be famous is so much easier than actually doing something that changes the world for the better.

But, deep down, we can’t help ourselves. It all has to do with aurochs and angels, and the secret of durable pigments.

No, my narcissism isn’t a matter life and death. It’s just kind of silly, and even self-deprecating…

A useless longing for immortality.

“Ulysses" in the Age of Buzzfeed

Marilyn Monroe reading "Ulysses"

Did you know... you have an 8-second attention span?

That’s one second less than a goldfish’s.

Also, if I haven’t hooked you into reading this within the next 11 words, you’re outta here.

Those are essential web-writing tips from Andrea Smith, an award-winning digital communications consultant. She came all the way to Basking Ridge, NJ, to offer advice to Verizon's PR team. Other tips: use short sentences. And numbers. And bullets.

The advice was truly terrific for the type of writing I often do. But I enjoy writing other things, and the workshop happened to take place on the day after Bloomsday. I thought: What if I were James Joyce, trying to make a living in PR these days?

I could only imagine:

4 Homerically Interesting Observations About Dublin

Things got interesting on a first date this past week. I’m not going to write about that here (I’ll save it for Snapchat or some other form of private communication). But it got me to thinking about ordinary life and romance in my home town.

So here’s a list of 4 things I’m sure all Dubliners can appreciate:

1. No grey trousers. Ever. 
2. There’s history on every corner! (Of course, all the tourists are just a nightmare from which I am trying to awake.) 
3. Want to be taken seriously? Try shouting in the streets! 
4. Local cats cry “Mrkrgnao!” when they are hungry. 

That’s just a taste, of course. Right now, I have to run. My girl just asked me would I yes to say yes, and my heart is going like mad. So, yes I said yes. I will. Yes.

----------------------

That’s it. Exactly 150 words! Flesch reading ease of 92!! Cats!!!

I suppose if you really want to learn more about Joyce's novel, you could start with the backstory behind Eve Arnold's click-bait photo I’ve attached to this post.

I tried reading “Ulysses” myself this past week, but gave up on it.

As I eloquently observed to my nephew Steven yesterday while loading a cargo van with things he had borrowed for college, “I thought ‘Ulysses’ was a pretentious pile of garbage.”

Steven happens to be a linguistic prodigy. He will someday earn his doctorate from Michigan State in classical languages and someday publish a new translation of “The Odyssey” that will make Grene and Lattimore look like bumbling idiots.

“A pretentious pile of garbage?” Steven laughed… then delivered a pitch-perfect reply, as if a siren putting me back in my place:

“Well, Uncle Bob, I can see why you’d think that.”

The First Rule of "Gotcha Journalism"

"Fight Club" fans already know the answer to this. The first rule of "gotcha journalism" is you do not talk about "gotcha journalism."

So when asked to speak at last week’s Bulldog Reporter webinar on the topic of how PR spokespeople can combat overly aggressive tactics, I punted and said, "It's just journalism."

Thinking back on years of interaction with journalists, I recall only a few legitimate fights and not too many sucker punches.

A little over a year ago, I took a call from a Guardian reporter I didn’t know. After he laid out his story premise and research, I thought, “I bet I know who’s going to win the Pulitzer Prize next year,” before connecting him with a colleague who declined comment on behalf of the company.

Surely, that wasn't "gotcha journalism." (It may have been something else, given what we soon publicly learned of Glenn Greenwald's source, but that's an even thornier issue.)

As a PR person, I may not like or expect a reporter’s question, but that doesn’t make the question unfair. Similarly, a reporter may not like my answer, but that doesn’t make the answer – even when I must decline comment -- any less valid.

This give-and-take between journalist and source is changing due to technology. PR can't reliably play the "let's-go-off-the-record" game because not everyone follows the same rules. The New York Times can't play the "you-have-150-words-to-respond-with-a-letter" game because it doesn't own the printing press anymore.

Today everyone – including PR people, brands, trolls, conspiracy theorists and even my mother – can be a publisher. That may level the field a bit for PR, but it also makes the role of the journalist even more critical.

It's getting harder and harder for readers or viewers to find authenticity online. With that in mind, here’s a suggested start at my New Rules of Media Relations:

1. Show a little faith in people – including parents, teachers and, yes, even journalists – who try to help people find or discern the truth.
2. Do not talk about this with journalists.