"What Matters Most": A Lesson From Steve Jobs in 1993

I save everything. In the dark days before Evernote existed, when my media relations career was very young, I used to save physical clips of newspaper articles that intrigued me.

Most were snarky quotes. For example, from a Wall Street Journal article in December 1991, just after President (H.W.) Bush fired his chief of staff, John Sununu, I clipped a cruel joke White House staffers used to describe how unpopular he had become:

Q: If you had John Sununu, Saddam Hussein and Moammar Gadhafi in a room... and a gun with two bullets, what would you do?
 

A: Shoot Sununu twice.

I kept these clips in a file folder tabbed “Unusual.” I came across that folder earlier today while cleaning my office. My department is soon moving to a new location on the Verizon campus – and yes, one with a new “open office” layout.

That’s where I saw the “hedcut” portrait of Steve Jobs in a Page 1 story from the May 25, 1993, edition of the Journal.

It was an ugly story. It detailed his struggles – eight years removed from his first stint at Apple -- as the 38-year-old head of a computer company, Next Inc. By May 1993, Next had stopped manufacturing computers to concentrate on developing software, the company’s president and CFO had quit, and a consortium of other computer makers had just formed a software alliance that excluded Next.

The story was a litany of Next’s failures. One of the subheads proclaimed, “Flawed Vision.” It was, for all intents and purposes, the Journal's corporate obituary of one Steven P. Jobs.
What floored me – and why I saved the article – were the final sentences of the long story:

Yet Mr. Jobs talks of NextStep as “the operating system of the 90s,” partly because “everyone wants an alternative to Microsoft.” And he continues to contend that [Bill] Gates can’t match his own record of innovation.
 

“Being the richest man in the cemetery doesn’t matter to me,” he said. “Going to bed at night saying we’ve done something wonderful…that’s what matters to me.”

Everything… everything… Jobs had tried at Next had turned out wrong. It was the worst case scenario. Yet, in summation of it all, he comes up with this wonderful quote that succinctly describes who his competition is, what his strengths are and what his purpose is.

And he continued to believe in this purpose, despite all odds, because it’s a higher purpose:

“Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful…that’s what matters to me.”

That’s the true epitaph of Steven P. Jobs. How perfect, and how refreshing and unusual it is to read again in 2014.

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Fun With Google

Here's a Google-generated photo essay of my trip yesterday morning into New York. Loving the camera on my new Droid Turbo.

Just Another Arbitrary Book Review

The Postmortal by Drew Magary
My rating: 3 of 5 stars

This book is imaginative and thought-provoking. Sometimes I got the feeling that the author was just winging it - but I consider that evidence of natural talent. The plot did veer off in odd directions toward the end... and some scenes make "The Grapes of Wrath" seem like a musical comedy... but I like that fact that I couldn't anticipate where this was headed. I should probably give this 4 stars instead of 3, but the author is a notorious hater of my alma mater (in fact, that's why I chose to read this book), so I'm going to be a bit arbitrary about this. Just like the way SEC officials are in calling offensive pass interference.

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Aria for a Lost Weekend: How Not to Spend Time Alone

This weekend, I was home alone in New Jersey for the first time in 20 years.

I’ve been away on business without my wife and children, but this weekend was the first time they’ve all been away on their own without me.

I mentioned this to a co-worker the other day. When she relayed our conversation to her husband and I relayed it to my wife, the reaction of both spouses was precisely the same: “How does that fact even come up in normal conversation?”

Pretty funny, and a fair question too... I had been thinking out loud about what to do on Saturday. “I mean,” I said to my co-worker, struggling to think of something besides drinking beer and watching college football, “I’ve never been to an opera before.”

What a random thing to say; I can’t fathom why it came to mind. So I took it as a sign: I was destined to spend this anomaly in my space-time continuum at the opera.

Online I learned that Bizet’s “Carmen” was playing at The Metropolitan Opera, less than 15 miles away. Until that moment, all I knew about “Carmen” was what I had learned by watching Katarina Witt skate at the 1988 Olympics – and what I had learned back then had nothing to do with the opera.

What can I say? I’m just your average José – which is a reference I can make after reading about “Carmen” on Wikipedia. I also found a YouTube clip of Elina Garanca singing “Habanera” and thought, “Maybe this satisfies destiny, and I should stay home.”

                                                                                    

No, I decided, I needed to buy a ticket to experience this first-hand. At a recent technology exhibit, I had taken a virtual-reality ride in virtual IndyCar in the Verizon employee cafeteria. It was fun, but made me regret never having driven a real racecar.

Here was the dilemma I faced: The available last-minute tickets were either reasonably priced in the last rows, or ridiculously overpriced in the front.

I know men who would buy a front-row seat without thinking. They’re the kind of guys who have already driven a racecar. I admire them. Other men would buy a ticket in the back, settling for a tinier version of Elina Garanca rather than splurging at the expense of their family. I’m that guy, I conceded, after an inner monologue worthy of Hamlet.

I was about to buy a single back-row ticket, when I received a text message from my wife. The message was ordinary, and I replied that I missed her.

This virtual conversation gave me pause. Wasn’t there another option?

Yes. I purchased two good-but-not-extravagant “Carmen” tickets instead… for a future performance when my wife would be home.

I grabbed a beer and went to the living room to watch the Notre Dame game with one thought in mind:

Aren’t the best experiences only worth it, and only real, when someone you love is beside you?

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Baseball on the Small Stage: For Love of the Game

I edited a version of my post about baseball two days ago, and The Good Man Project reposted it here.

Sorry, Derek.

Let's Honor Derek Jeter by Not Deifying Him

There was no one but a German shepherd in the dugout of the best baseball game I saw this summer.

All nine of the team’s players – dressed in full uniforms with Seadogs blazoned across their chests – were out on the field, and the dog belonged to the second baseman.

Their pitcher was tired. He had just walked the leadoff batter – and a player came charging out of the Sharks’ dugout to serve as third-base coach with a runner on first.

The pitcher turned to the shortstop, said something vaguely obscene, and all the infielders trotted to the mound and conferred for a few seconds. When they dispersed, the shortstop was the pitcher and pitcher was the shortstop. One of two black-suited umpires said, “Play ball,” in a disarmingly young voice, and on the first pitch the batter launched a pop foul that landed at my feet.

I picked up the scuffed ball. “Hey, a little help here!” the catcher called out from the other side of the chain-link backstop. So I threw the ball back onto the field.

Baseballs, after all, cost $14.99 each at Dick’s Sporting Goods – and the players here pay all the equipment costs. They aren’t millionaires, and the only people watching them besides me were a few family members and girlfriends. This was, after all, just a bar league game in Chatham, a few weeks after the Cape Cod Baseball League had ended play.

I had seen the ballpark’s shining lights in the distance on an ordinary Thursday night and had wandered over to watch 20 grown men dress up and play nine innings… just for the love of the game.

As this year’s MLB playoffs begin without Derek Jeter, I’m conflicted – perhaps as conflicted as the former Yankee shortstop himself – by his deification.

I’m a lifelong Yankee fan, and I’ve admired his play and demeanor for years. I don’t pretend to know Derek Jeter, the man. But I can promise you this: he is not, as seemingly every sports reporter or announcer has claimed, “larger than life.”

Life and baseball are larger than Derek Jeter.

If we really want to honor his legacy, maybe we can all try this week to give someone else just a little help here.

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A Taste for Something Different

“Variety is the spice of life,” was the advice I often received, non-ironically, from my grade school teachers at St. James in Totowa, New Jersey.

I’m thinking of these Franciscan nuns, all dressed alike, on the eve of my birthday tonight.

I confess I must have let them all down because I have worked at the same company, been married to the same woman and lived in the same house for more than two decades.

But still, I am thankful for it all. Just two weeks ago, for instance, I was walking hand-in-hand with my wife down a dark, silent road under the breath-taking light of thousands of stars.

We were on Cape Cod, a long way from the virtually-starless light-polluted skies of suburban New Jersey. I was excitedly pointing out constellations, and I was so animated that my wife was laughing at me.

The Cape has become a favorite haunt of ours. And why? Because I seemingly have no taste buds.

One day, years ago, I was standing in line waiting for soup at the Aramark cafeteria in the Verizon building. It was New England Clam Chowder Day, always my favorite.

“You’re not going to actually eat that crap?” boomed a Boston-accent from behind me. It was Peter Thonis – the same boss I had for a dozen years.

“What?” I said. “I like this!”

“That’s not clam chowder,” he hissed.

A few days later, I challenged him to tell where to get real clam chowder. So he turned over a scrap of paper on his desk and drew a map of Cape Cod. He embellished it with various points of interest, and my wife and I decided to take our two daughters to the Cape that summer using Peter’s rough drawing as a treasure map.

The Cape turned out to be a magical place where natural laws ceased to exist. Our first day there we were traveling due north on Route 28 South, and we stopped for lunch at a dive called Moby Dick’s.

I ordered the soup. “Ha, they serve it in a cardboard container here too!” I said to my daughter Maddy, who looked at me, as she so often does, with confusion.

But when I took my first spoonful, I got a look on my face that concerned Maddy even more.

“What’s wrong, Dad?” she tugged at my sleeve. I think she thought I was about to cry.

I smiled and shook my head.

“Maddy,” I said, “THIS is clam chowder.”

Sometimes, even a simple life can be full of wonder.

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Real Life: More Poignant Than Salinger

In Real Life: Love, Lies & Identity in the Digital Age by Nev Schulman

My rating: 4 of 5 stars


“Life is that happens when you’re busy not looking down at your smartphone.” That’s a quote @NevSchulman comes very close to using in channeling John Lennon in “In Real Life: Love, Lies & Identity in the Digital Age.” And – despite the fact that I work for Verizon and have both respect and wonder for the power of mobile technology – I believe this comes very close to the core of many of today’s relationship problems.

So I was fascinated with the first half of this new book and the profound insights the author gained from his “Catfish” documentary and MTV show.

The collaborative narrative woven by Nev Schulman and Angela Wesselman rivals anything I’ve read about the fictional Glass family. I wonder, are the stories of today’s online relationships this generation’s version of J.D. Salinger?

The book's second half devolves into relationship and life advice, primarily for younger unmarrieds – all good stuff, but not as compelling to me as the poignant catfishing stories.

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An Abject Apology to Stephen King

A Facebook post by James Patterson has just put more fear in my heart than any of the last three books I’ve read by Stephen King.

Mr. Patterson, whose books have sold more than 300 million copies, posted a snippet of a favorable review from an average reader. He wrote, “You might not know that I read the reviews you post about my books… Sometimes I’m tickled pink by the nice things people write about them.”

I am the very definition of an Average Reader, and lately I have been disappointed by one of my favorite authors, Stephen King, whose books have sold more than 350 million copies.

I’ve expressed this by recently posting three-star Goodreads reviews of three of Mr. King’s books. (All are the audible.com versions… I love listening to audio books during my commute.)

I’m frightened that should Mr. King stumble upon these reviews, he would think himself entirely justified to drive up to my house, ring my bell and kick me in the shins when I answer the front door.

To spare you a visit to Goodreads – where you can read the full reviews here – the following is a summary of my trilogy of disappointment:

1. Doctor Sleep – I enjoyed the book, but it was just too damn long. The audible.com version was divided into 3 chunks of 7 hours. I had gotten through about half the first part, then accidentally picked up the story halfway through the second part – and I was able to follow the story just fine. “You know,” I said to my wife, “Maybe… just maybe… Stephen King needs an editor.”
2. Mr. Mercedes - This was another entertaining read, but it lacked any extra touches that might suggest it was written by Mr. King. I kept checking to see if I hadn’t inadvertently been listening to a story by Dean Koontz. Who, by the way, has sold more than 450 million books.
3. Everything’s Eventual – To cut Mr. King some slack, I then listened to an anthology of older stories. Same result. The rub? Several stories seemed to go on and on without ending. You’d think the plot had run its course, but no. My oh-so-clever Goodreads analysis played this out by extending the review for another whole page to illustrate the point about how annoying it can be when things just… won’t… end.

If I’m really so clever, however, I should write a better story myself. But I know that unlike Messrs. Patterson, King and Koontz, I’ll never be able to touch more than billion souls.

I’ve sold zero books in my lifetime. On my very best day as a writer, I haven’t influenced as many lives as Mr. King has when he composes a grocery list.

Besides…

Halloa, Watson! What’s that? Is that someone ringing my front door bell??

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